franchise

By Lexie Lu

Opening a franchise provides more certainty and reputation upon its formation, compared to the many uncertainties involved in opening a new small business.

开设特许经营地点的好处很多。首先,大多数行业都有建立的特许经营权,因此,无论您的热情和知识如何,对于任何考虑特许经营的人来说,都有适当的利基市场。

此外,一个伟大的专营权还提供了小型企业具有的独立性,尽管在大型企业网络以及由此产生的联系和来自网络的即时声誉的支持下。它还可以帮助知道特许经营的成功率要比初创企业更高,这是冒险的投资。

除了一个既定的形象和声誉, franchises are also more accessible to aspiring owners without ample business experience. Franchisors often provide training and consultation regarding the operation of their business model. Still, one of the biggest challenges of opening a franchise is promoting the franchise, while still staying within the framework of company standards.

您可以创造性地推广特许经营的六种方式,同时仍然遵守公司标准包括:

在社交媒体上拥护社区

专营权并没有将其关注者巩固到一个Facebook页面或Twitter帐户,而是很清楚拥有各个位置运营其社交媒体的好处。当然,主要的产品公告或公司详细信息将由该专营权的主要帐户提供,尽管特许经营地点应该在其营销方法中发挥独特作用。

Although a franchise’s primary social media accounts best engage the market as a whole, individual franchises can take advantage of their local presence to showcase their commitment to their community. For example, using social media to promote a local charity organization or charitable event shows the franchise location genuinely cares about its community, rather than as a source of revenue for the corporation as a whole.

Although a franchise’s social media activity will often reflect their corporate account’s counterpart, there is room on every social media platform for local-minded content. The localized content can range from community outreach to posting photos of beautiful sights around the city, somehow integrating their product, such as a Wendy’s franchise in NYC taking a photo of a new sandwich with the city skyline as the backdrop.

Consult Often With Corporate

大多数拥有特许经营权的公司都必须遵守一系列严格的法律和营销准则,尽管范围有所不同。一些公司采取了动力的方法,而另一些公司则希望这些位置遵循其指导原则。无论如何,对于任何拥有独特晋升的所有者,都可以就企业战略转移的任何事物进行咨询。例如,发布一个图像或信息,即高层将其视为非品牌和对品牌的损害可能会带来可怕的法律后果。安全比后悔更好。

还建议您就特许经营促销的公司进行例行咨询,因为他们有货币和资源投资以了解您的特许经营成功。公司在您的成功中有直接的股份,并有动力提供帮助。

例如,佐丹奴(Giordano)的比萨饼为特许经营机会提供了综合指南。该指南强调了特许经营权的价值,并指出自2010年以来每年增长的每年增长的美国经济产出的特许经营责任。

The guide then elaborates on their brand’s iconic status and expansion plans, helping instill confidence that their preceding reputation will aid in promotion on its own. An “Information Snapshot” with tidbits stating 73 percent of their customers find Giordano’s to offer the best pizza on the market helps close the deal.

Similarly, Subways has their franchise resources displayed on their website in three sections. One provides a list of reasons to choose Subway as a business to open, with seminar options to learn more. Another provides a list of actionable steps, like applying to own and contacting sales. Lastly, if someone has interest in a local property they believe Subway may benefit from opening a new location, they can submit details about that location to corporate.

地铁使专营权体验变得容易且易于访问。

Wendy’s also offers franchising resources with an informative one-page approach to franchising that lists comprehensive details, like precisely how much it will cost to open the store and the initial investment. Wendy’s informs potential franchise partners of royalty, advertising and technical assistance fees they must pay. The transparency and breadth of information are commendable.

展示艺术家

创造性地推广您的专营权的一种有趣,有效的方法是通过在窗户或整个位置上挂断作品来展示当地艺术家。只要艺术不是冒犯性的或政治上的,公司就不会在使用艺术展示柜进一步与社区互动并远离许多地点的曲奇式美学方面存在问题。

您可以使用艺术展示来吸引社交媒体上的关注,并提供为艺术家举办比赛,并获得免费产品。结果,该专营权将积极吸引当地社区的关注,同时也倡导艺术。

赞助本地活动

通过本地活动或慈善事业将公司保持在循环中。无论是通过购买球衣与小联盟运动队合作,还是帮助共同赞助当地慈善活动,都有特许经营权的名字突出显示,以换取一些新闻和贡献,这都是值得的。由于可能出现竞争因素,因此与其他企业的赞助可能并不是公司感兴趣的东西,但是与慈善事业和当地活动保持赞助有其好处。

Personalized Flyers and Advertising

The strategies, showcasing artists and sponsoring local events, can also play a productive role in personalized flyers and advertising. For example, sending out a flyer showcasing your local arts showcase or sponsored event tells the recipient you’re not only telling them about your franchise, but also their community as a whole. Of course, the flyer can also include important details like your franchise’s location and any draws to enter the franchise, though franchises can do well in personalizing their advertising efforts by integrating local events and sponsorships.

不管您感兴趣的行业如何,开放特许经营地点都会提供现成的吸引力。通过这些独特的促销思想,商业地点可以在其利基市场中脱颖而出,许多人与公众参与当地事业和事件有关。在保留公司标准范围内,可以独特晋升专营权。

Lexie Lu is a freelance graphic designer and blogger. She keeps up with the latest design news and always has some coffee in close proximity. She writes on设计烤可以在Twitter上遵循@lexieludesigner