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If you are finding a way to promote your online course and want to attract students then you must benefit from digital marketing. Don’t worry if you’re new to it, you can learn it in no time!

Nowadays digital marketing has made it easy for people to promote businesses online. There is a lot you can do to reach your potential audience. Who does not want that?

到本文结尾,您将拥有促进您的一切所需的一切在线课程。这些策略将在该领域对您有很大帮助。

您创建了一个在线课程,但是现在最困难的部分是什么?弄清楚如何促进在线课程,以便人们出现。这是您需要知道的。

9个令人惊叹的想法来推广您的课程在线2021

您是否正在寻找推广在线课程的最佳方法?这是9种可以在这一领域极大地帮助您的方法。

利用社交媒体的力量促进您的在线课程

You should start advertising some teaser information about your course on social media regardless of which platform you are using to promote your business.

但是,当您在社交媒体上增长关注时,不要发表有关您的业务和您自己的所有帖子。您可以使用不同的社交媒体平台来提供您的在线课程信息,以针对对您课程感兴趣的受众。

Facebook是推广您的在线课程的顶级平台之一,因为在那里为您的学生创建一个私人小组很容易。此外,这是一种在人们已经使用的社交媒体平台上建立社区的无成本解决方案。

Become a Podcast Guest for Course Promotion

如今,每个人现在的手机上都有一个播客。播客是显示有关特定主题的信息或知识的最佳方法。

而准备release your course online, you can self-promote it on the podcast. You must be thinking about how to promote an online course on podcasts right?

这是在线推广和销售课程的成功方法之一。您必须首先设计课程的内容,并且需要计划以预告片显示的信息或付费课程中包含哪些信息。

Create a Promotional Video on YouTube

您是否要使用YouTube在线推广课程,因为它是第二大搜索引擎?几乎每天都有超过3000万人参观它!

It is the fastest way to make a video rather than writing a blog. Video marketing is the best for promotion when you have started a new business. A promotional video will only take 4 to 5 minutes.

您可以在YouTube上观看有关如何在线课程有关的视频,您将逐步获取所有信息,如何使您的课程成为完美的YouTube频道市场。为此,您必须创建引人入胜的内容。您可以从YouTube影响者中了解所有有关如何创建成功吸引大量受众的YouTube频道的信息。

Publish the Course through a Book on Amazon (Amazon Kindle)

在亚马逊上出版一本课程也是在线推广课程的成功方法。这些天非常容易!您可以使用Amazon Kindle以数字格式自行出版您的书。

Publishing a book here takes only 5 minutes and will also enable you to reach thousands and millions of Amazon readers. However, be sure to mention the course of your book and invite readers to visit the sale page or website of your course for more details.

创建一个免费的迷你课程以概述完整的课程

This tactic will take your little effort but is well worth it. When you create a free mini-course it gives an idea to people about what you are offering in your course.

Some companies offer free trial facilities to people. If the targeted students are fast learners they will purchase the course, learn the material, and will return it before the trial expires. But this course allows you to achieve the same thing in a good and responsible way. You can show the depth of your topic and your students will learn about your niche too.

进行实时网络研讨会

如果您不想在播客上推广它们,这是在线推广课程的绝佳选择。运行网络研讨会每周类似于播客,但它具有一个重大好处:

您不必为网络研讨会创建新内容。

You must be thinking about how to market an online course with a webinar? It’s so simple.

You have to make a 45-minute presentation about a big topic in your online class. Touch all the pain points of your audience so that they take interest in your course. Then just run the ads of your course to your webinar and you will see how easy it is to sell courses online through webinars.

Offer Discounts on your Course

The greatest way to sell your online courses is to provide discounts to the first round of students. This can achieve two things for you:

  • 它为您的课程产生可观的收入
  • It also creates a system for collecting early testimonials and feedback

当您希望在线课程成功时,这是两个重要组成部分。提供折扣可以在开始课程开始时为您提供帮助,因为它有助于为您的广告和工具付费。

Get Reviews from your Existing Students

人们通常认为,第三方的评论是公正和诚实的,因为服务和产品提供商无法隐藏或更改第三人称的评论。您可以要求客户在评论平台上对您的在线课程进行评分。越来越多的人可以阅读它们并根据他人的评论做出决定。

但是,您还必须为人们的负面评论做好准备,才能出现在审查部分中。因此,要保持声誉良好,请找到一种处理客户负面评论的方法。例如,您可以快速道歉并表达同情和同情心。如果您身边有一个错误,您可以礼貌而细腻地向客户解释。

Take Part in Guest Blogging

Guest blogging当您想在线推广业务时,是最重要的部分。它可以在转化和评论方面为您提供出色的结果。但是,首先,您需要花一些时间来博客,然后才能获得它的优势。博客吸引了您网站的流量。

Expect it to take a while to get you thousands of customers! It takes time to integrate blogging as a part of your marketing strategy and change visitors into learners.

Focus on each stage of the buyer’s journey, from visitors to become aware of your online courses to make a purchase. It is not necessary to promote all the content of courses directly but you can do it in some blog posts.

如何销售辊筒ine Using Course Platforms

选择一个最重要的事情platform to sell coursesonline is that all platforms are not designed to sell courses online. They are just made to support academic programs or deliver internal corporate training.

即使是那些在线讲述在线课程的在线平台也有不同的口味。如果您为您的在线课程业务选择错误的人,您将头痛。

Here are some of the best platforms to sell your courses online:

Teachable

You can sell your platform through Teachable as it is a platform for building an online school with powerful marketing capabilities.

Udemy

如果您已经开始新业务,则可以使用Udemy启动第一门课程。Udemy收取3%的收入份额,以销售您的课程由教师优惠券进行。

Coursera

Coursera is a global online learning platform that provides anywhere, anyone, access to courses online and degrees from top companies institutes so it’s a great platform for you to sell your courses online.

Skillshare

这是提供在线课程的另一个理想网站。博客作者,摄影师和许多其他创造力的人都使用技能服务来教授新技能。在这个平台中,讲师为所观看的课程赚取特许权使用费。

结论

Marketing online classes can be a little hard for you because there is no universal idea for promoting your course online. After all, each course is different in terms of complexity, topic, and target audience.

These are some strategies that you can use to promote your business online if you have no experience with marketing your business online. We’ve done our work- now it’s your turn to for your research and choosing the best tactic to promote your business online.

Farasat Khan is a conscious online marketer, who has helped brands like OptinMonster, WPForms, 10Pearls, and others harness the power of digital marketing. He is passionate about writing content on SEO, Marketing strategies, WordPress, and Technology.

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