Social Media Overload: Does your small business need to be on every network?

There are many social media outlets for promoting a business – so many that small business owners might find it all difficult to keep up with. Here are some tips for managing your social media presence efficiently.

Sponsored Content

But don’t fret; it is possible for you to have the social presence needed to benefit your business, without it becoming a full-time job. Here are some effective solutions to avoid social media overload.

Use your precious time wisely.



Focus on where your target audience already is.

Today, customers want choices where they interact with brands. For example, some may like to follow a brand on Twitter but not on Facebook. Social media gives them that choice, so it’s important to have a presence where your customers are looking to interact with you and other businesses. How do you know which sites are right for your business or organization? The simple answer is to ask your customers or members. When they come into your place of business or when you see them at an event, ask what networks they use. If they make a purchase, add a social media question to your feedback survey to collect information about what networks they use.


  • Are you looking to reach new and potential customers?
  • 您是否试图与现有客户联系以提高忠诚度?
  • 您想在典型的人群之外建立受众吗?
  • Who uses each social network and what do they use it for?
  • How are similar organizations using each social network?

Remember the “social” part of social media—establish a community.

Establishing yourself on a social media network is a commitment. Don’t get caught building up pages and profiles if you don’t have time for the “social” part. If you’re sacrificing customer relationships just to be more places, then something may be wrong. To build an engaged community, you need to post great, compelling content on a regular basis. You also have to be willing and able to respond to inquiries and complaints from followers and fans.

That’s often the trickiest part: one survey found that 79% of consumers who shared complaints on social media were ignored. That’s pretty bad, considering the same survey showed that 89% of consumers choose a competitor after a bad customer experience.

Don’t spread yourself too thin.

当您没有在现有的社交网络上取得任何基础时,不要急于赶紧说的是下一件大事。相反,努力在您已经拥有的社交媒体受众中建立自己。使您现有的社交媒体网络workbefore moving onto another one.

That way, you can take what you know succeeds for your organization and apply it again and again as more social networks come out over next year.

编者注:尚未使用电子邮件营销?还是对您的提供商不满意?BusinessKnowhow.com使用并推荐恒定接触. Try it free today.

业务专有技术may receive a commission if you make a purchase.

Get started image


Get the expert support you need